Company | Mission Statement | Executives | The Facilitators | Locations

AUTOMOTIVE PROFESSIONALS was founded in November 1991 as a division of Morcorp Industries Ltd. in which Mr Russ Morrison was the sole shareholder. Mr Morrison has over 25 years experience in the Retail Automotive Industry ranging from retail salesperson to Dealer Principal.

COMPANY HISTORY & CHRONOLOGY

• Established Entry Level Sales Training School in November of 1991.
• Began Sales and Service training courses and consulting for the 'Golden Horseshoe' area in June of 1995.
• Facilitated Product Knowledge workshops for Ford Motor Company.
• Facilitated Product Knowledge workshops for General Motors.
• Facilitated 'Creating Customer Enthusiasm' for Saturn Corporation.
• Facilitated the 'Management Development Workshops' on behalf of Georgian College to General Motors, DaimlerChrysler, Toyota and John Deere personnel.
• Facilitated all 'Montréal Dealer Association' Training Programs.
• Facilitated Hyundai Corporation field staff training.
• Began Corporate Training with DaimlerChrysler in August of 1995.
• Began Corporate Training with Honda/Acura in November of 1996.
• Began Corporate Training with Mercedes-Benz in April of 1999.
• National Headquarters - Established a 5,000 square foot Training Complex in Toronto in September 1999.
• Began Corporate Training with Hyundai in November of 2000.
• In January 2000, we were selected by the Alberta Motor Vehicle Industry Council along with the Motor Dealers Association to partner with the Southern Alberta Institute of Technology to be the only organization to deliver Sales Person Certificate Training.
• Began Corporate Training with Ford Motor Company with a Mystery Shopping Initiative in the Province of Alberta in January 2001.